Did you hear that very aggressive caller at about 06H53 on Tuesday, 14/01/2014? This woman said to Gareth, that I am very rude, and I’m a shit. She didn’t even know my name. She referred to me as “that person who I spoke to, before I got through to you”. Then she refused to explain what actually happened. I even asked her, “What actually happened?” Her response was, “You know what happened.” You see, this woman thinks that a conversation on the radio, is just between herself and whoever is in the radio studio. To her, there are no listeners. Which leads me to the original incident that she claims I was rude to her. She called in, at about 06H20, asking for a song request. I responded, “No, sorry, we don’t do that.” I then had to repeat myself, another three times, with her accusing me of being rude. I then said goodbye, and moved on to other callers. She then called back in a tirade, with further accusations of my rudeness. I went on further to say to her, “I’m sorry, do you want me to lie to you? We simply don’t do song requests. We never do song requests, it’s not what we do.” So, why didn’t I explain the reasons why we don’t do song requests? I just don’t have time. I’m under pressure to put on callers, worthy of going on the radio, to talk to Gareth. I have serious time constraints. Gareth usually starts a line of conversation, a conversation that is about two to three minutes duration. In that time, I have to try get at least one decent caller. Occasionally, when I do have time, I do explain to callers, why it doesn’t make sense to play a song that they want to request. Simply put, it’s just really bad radio to play song requests. How can you play a song that one person likes, what about the listeners? You can’t cater to one caller, you need to consider all the listeners. The music that we play has been carefully researched and selected to be suitable to the listeners. It’s really pathetic, and self-centred to call a radio station to request a song. You want to hear your name on the radio? The DJ might say, “Thabisile is requesting this song, and it’s dedicated to her husband Selwyn. It’s Selwyn’s birthday today. Happy birthday Selwyn.” This is irrelevant to the rest of the listeners. There are cases when a DJ will do a song request, but he/she strategically selects a request that is on the radio station’s play list anyway. Why would a DJ do this? The argument is that “You connect with the listener, and make them feel special.” Bullshit! There is no point in making one listener feel special. You need to be relevant to all the listeners. That one listener who wants to feel special must get a life.
By the way, we have a team meeting tomorrow, Thursday, and Sias still hasn’t indicated whether he’s attending or not. Communication is so unnecessary.